– Promoted optimal feeding for children under 6 months and over 6 months; encouraged increased frequency of breastfeeding; teach feeding techniques, etc.

– FCHVs are oriented/used for disseminating health/nutrition messages and doing community-mobilization work.

– Dissemination of large number of flyers with messages on proper nutrition; 70,000 IEC materials around vaccination & feeding, etc.

PSAs via FM radio (in local languages Bhojpuri and Maithili) as well as through megaphone announcements, tuk-tuks, etc. to raise awareness.

Megaphones, tuk-tuks, local vehicles; using local languages; using community volunteers etc.