Raised awareness among caregivers, adolescents, and pregnant and lactating women (PLW) regarding their micronutrient needs.

In the effort to sensitize caregivers and Pregnant and Lactating Women (PLWs) on micronutrient needs, LIFE disseminated 8 nutrition Public Service Announcements (PSAs) through FM radio channels in Bhojpuri and Maithili languages. The key message revolved around raising awareness about caring for babies over 6 months of age, emphasizing increased breastfeeding frequency. Pregnant women were advised to learn breastfeeding techniques in the context of the coronavirus, addressing concerns about its transmission through breast milk. Additionally, LIFE conveyed messages about caring for children above 6 months and increasing breastfeeding in pandemic situations through the mobilization of Tuk-tuks, rickshaws, and vehicles at the local level. Furthermore, 155,160 flyers carrying messages on proper nutrition were distributed as part of this initiative.